BEHIND THE NAME

Alistair Fraiser is a team of young designers, gathered and motivated to create modern clothing. The idea comes from me - a 23 year old streetwear enthusiast and supported by my father, who is in the fashion business for over 20 years, working with and for brands who have taken over different parts of the world. We are positioned in Europe, which means that all the clothing we provide is created in Europe.

We use modern materials, forged in certified facilities by certificated manufacturers for designer streetwear clothing. Our goal is to provide limited clothing & helping for a better environment. We aim to establish a modern relationship between us and you - the customers on the principle WIN WIN - everybody wins.

WHY US

Designer streetwear at an available price.

Limited products, reflecting the freedom of personal expression - soul, behavior & mood, created by modern techniques and technologies, with fabrics and accessories from certified manufacturers, caring for the environment and produced with spirit and soul by a creative team in love with fashion.

Stand out from the crowd, let people notice your choice of wear.
Be the memory that lasts throughout the day.

OUR PHILOSOPHY 

Since our creation, Alistair Fraiser's philosophy has always been, ‘Just the Product.’ This single-minded approach has led to many denim ‘firsts’: the introduction of ‘luxury denim for the streets,’ by fusing high-level craftsmanship with street level edge to create a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material; and the evolution of our distinctive denim silhouette, through the adoption of architectural and 3-D thinking into denim construction.

We have also promoted the inherent beauty of denim by creating washes and treatments that bring out its unique characteristics and qualities. Today’s sophisticated washings palette represents a full life-story, from raw, unwashed denim through deep indigo dyed to extreme bleached, with treatments adding multiple gradations of wear to create distinctive, textured garments with soul.