SUSTAINABILITY

Alistair Fraiser takes responsibility for any potential environmental impact across all stages of our value chain.

We consider everything from the choice of raw materials and fibers to responsible fabric and garment production and logistics, from our own operations, all the way through to consumer care and end-of-life of the product.

Alistair Fraiser has a clear understanding of the environmental risks and runs programs on:
- CIRCULARITY
- SUSTAINABLE MATERIALS
- CLIMATE CHANGE
- POLLUTION

CIRCULARITY

If we want to be here as a denim brand in the future, we need to design in “closed loops” today. By this, we mean using only sustainable materials, clean chemistry and ensuring that garments are designed for reuse.

SUSTAINABLE
MATERIALS

We are committed to ensuring that all raw materials used in our products are grown and manufactured in a responsible way that preserves resources and respects human and animal rights.

CLIMATE CHANGE

We focus our climate impact work on our supply chain and consumer engagement, while also taking steps in our own offices and stores.

POLLUTION

Minimizing pollution and the environmental impact of hazardous chemicals have been a major priority for us since the start of our brand in 2019.

A REFLECTION OF OUR COMMITMENT TO
PEOPLE, PLANET AND PHILANTROPHY