Since we are a denim brand, about 80% of all of our raw materials consists of cotton, a crop that has historically been associated with high water and pesticide use. About 1% of the cotton we use is conventional cotton, the rest of our cotton is either organic or recycled.

Next to cotton, the remaining 20% of our raw materials includes 50% polyester and 50% other materials.

We have set ourselves some ambitious sustainable materials goals for 2025 and 2030. In 2025, 75% of all of our materials will be recycled, organic, bio-based or compostable and in 2030 this will be 100%.


Recycled cotton: Recycled cotton is produced from post-consumer or post-industrial waste material. The use of recycled cotton generates savings on raw materials, water, chemicals and energy and therefore is a great way to decrease environmental impact.

Organic Cotton: Organic cotton fibers are free of toxic pesticides and chemical fertilizers. Growing organic cotton helps to improve soil quality, prevents water contamination and conserves biodiversity. By choosing organic cotton, we can save up to 60% water comparing to conventional cotton.

Hemp: Hemp is a natural fiber that generally does not require use of pesticides. Furthermore it uses less water and is much stronger than conventional cotton.

Linen: Linen is a textile made from the fibers of the flax plant, which does not require much energy or water resources to produce.

Conventional Cotton: Many people think cotton is inherently good because it is "natural". It is a renewable resource, which is good. But in reality cotton can have an extremely harmful impact on people and the environment. This because conventional cotton cultivation uses a lot of water as well as toxic and polluting chemicals.

Unethical Cotton: With unethical cotton practices we mean cotton that is cultivated in circumstances without respect for human rights, any form of forced labor, a lack of healthy and safe working conditions for workers and no or limited environmental protection

Recycled Polyester: Recycled polyester is produced from post-consumer or post- industrial waste materials such as PET plastic bottles and apparel; material that would otherwise have been sent to landfill, or for incineration. It prevents the further extraction of a non-renewable resource. By giving discarded resources a new life we save raw materials, water, chemicals and energy.

Recycled Nylon: Recycled Nylon has the same benefits as recycled polyester: It diverts waste from landfills and its production uses much fewer resources than virgin nylon (including water, energy and fossil fuel).

Virgin polyester: Polyester is a manufactured synthetic fiber. It is a kind of plastic and is derived from petroleum, a non-renewable resource. Polyester generally has significant negative environmental impact during production, use, and disposal.

Virgin nylon (polyamide): Like polyester, nylon fiber is made from petroleum which has negative effects on the environment. Even though our use of nylon is limited, we sometimes need to use nylon for its strong and durable properties. The focus for the coming years is to use recycled nylon.

Acrylic: Acrylic fiber is a synthetic fiber that closely resembles wool in its character. Acrylic fabric is made with plastic threads. Acrylic fabric is created from fossil fuels and is made in a way similar to the production of polyamide fabric (or nylon fabric) and polyester fabric.

Recycled wool: Recycled wool is made of existing materials that are re-used in order to save resources.
By giving discarded resources a new life we save raw materials, water, chemicals and energy.

Conventional wool: Wool production can have significant negative impacts on the environment and animal welfare. Alistair Fraiser only accepts wool from sheeps that have not been mulesed and to guarantee the welfare of the sheep, we are focused on using either recycled wool or Responsible Wool Standard (RWS) certified wool.

Conventional leather: Leather is any fabric that is made from animal hides or skins. Today, Alistair Fraiser only accepts leather from cows, sheeps, buffalos, goats and pigs. We only use leather as by-product from the meat industry.

Fur: Fur comes from wild animals and is the thick growth of hair that covers the skin of many kinds of animals. Alistair Fraiser prohibits the use of genuine fur.

Leather from real exotic animals: this includes all materials derived from animals as listed on the International Union for Conservation of Nature (IUCN) Red List ( Alistair Fraiser prohibits the use leather from real exotic animals.

Down: down is the fine undercoat of birds under the feathers, and is often used as insulation in clothing. Alistair Fraiser wants to prevent the plucking of live geese or force-feeding techniques at any time. Therefore, we banned the use of down and feathers completely as of Fall 2020. Instead, we will use alternatives such as 3M Thinsulate or any other sustainable alternative in the future.

Angora: Angora is a type of wool coming from the Angora rabbit. Alistair Fraiser does not use Angora wool as the humane treatment of Angora rabbits cannot be assured.

Mohair: Mohair is a type of wool coming from Mohair goats. Alistair Fraiser does not use Mohair as the humane treatment of Mohair goats cannot be assured.


Our Animal Welfare Policy describes our zero tolerance approach to any kind of ill treatment of animals associated with the manufacturing of our products. Therefore, suppliers must implement international and industry best practices for animal welfare on the farm, in transit, at the market or at a place of slaughter, based on “The Five Freedoms For Animal Welfare”, as defined by the Farm Animal Welfare Council in 2006.


Acknowledging that many materials we use may be connected with forests, we have joined forces with Canopy and the wider fashion industry to prioritize recycled and Forestry Stewardship Council (FSC) certified pulp products and avoid sourcing from ancient and endangered forests. This includes avoiding man-made cellulosic fabrics made from dissolving pulp (rayon, viscose, lyocell and modal).